Ideas as we all know are scarce. Good ideas are most illusive. Great ideas are seldom seen. It is the primary task then of ZiOSS to develop methods so that creative individuals can "generate useful ideas" .
Creative individuals obviously already generate ideas on their own, but in all likelihood not in a prolific manner or with relevancy to a specific task at hand. The gauntlet for all of us in the 21st century is to be able to generate ideas in a predictive manner, without destroying the very environment and conditions required for ideas to surface. High-pressure corporate environments are seldom satisfactory.
It is crucial then that the environment of ZiOSS itself be an instance of this concept. The company will internally develop unique tools and methods that encourage idea formation, with result that the all important "seeds" of ideas will form. Without suh viable seed, one will not succeed in that next step... incubating that seed into a successful innovation.
And the further task, even more daunting, is to provide for these methods and tools to be easily transposed into any company or situation whether it be as a different culture/language, or in a different level of technology, etc.