What would be the point of course to have great ideas if they were not of a practical nature.
This applies not only to products, but also to any idea that would require change for the user, whether it be processes, activities, etc.
If the change is not practical, in the eyes of the user, then one would have to agree that the idea would never be embraced.
Again, in order to "multiply" the beneficial effects of new ideas and innovations, Zioss will want to ensure that there is a practical need for the new product, service, concept, etc.
The market forces in the world are very strong, and also have a very strong momentum.
Bringing change then is a difficult process, but the process is made easier when common sense is applied to idea/innovation.
And a case can be made that the smart application of common sense, in that stage of progressing thru a new idea towards innovation, will result in... innovation. This is ZiOSS's task... to develop this process.